Sports Management

LANE1 Sports Management is a new side to LANE1 starting in 2015 and whose main aim is to help athletes achieve and aspire to becoming the best.

LANE1 represents a number of GB Elite Triathletes using a vast amount of experience in sales and marketing to help them gain support from major companies. LANE1 understands from passed experiences how difficult this is and is committed to help wherever possible.

After a relatively short period of time we have formed partnerships with not of some prominent companies within the sport of triathlon but have also signed a number of World class athletes who regularly appear on the TV proudly displaying the LANE1 logo on their GB kit.